Saturday, October 8, 2011

Mobile TV and Video Viewership Around the World

I have to say that I'm quite surprised with my Google Android phone that I don't watch as much television on it as I had imagined I would. I'm not the kind to view full blown movies or videos, such as television episodes, but the biggest obstacle has been watching online videos on such a tiny screen. However, I was concerned to see media releases from about a new study that finds German, UK, French and US smartphone users more likely to use their smartphones to view video and watch free tv online. Approximately 25% of UK smartphone users and one third of US phone users watched streaming video on their mobile devices.

64% of iPhone Users Watch Video Content


What really drew my attention was that 64% of Apple iPhone users claimed to have used their phones to watch direct video content, compared to 32% of other smartphone users. What's the big difference between the iPhone and other smartphones that would make iPhone users twice as likely to watch online tv and video on their devices?

And then it came to me - the screen size is definitely larger on the iPhone, could it be that screen size has a direct correlation with the amount and liklihood of users wanting to watch video on mobile platforms?

We'll have to wait for the research, but it looks a the source of a hypothesis or some computer science dissertation in the foreseeable future.